Storm King Identity

Storm King Art Center, a 500-acre contemporary sculpture park in the Hudson Valley, prides itself on being a place where people can engage with both art and nature. This proposed rebrand focuses on the idea of connectivity to refresh the park’s identity, using shapes found throughout the park as ligaments to tie together the visuals and communicate Storm King’s mission through various collateral. With its interchangeable components, the new identity is adaptable and dynamic, recalling the contemporary structures of the sculptures it showcases as well as the flowing landscape it celebrates.