C3 AI
Role: Advertising, Editorial, Digital Design, Motion Design
CD: Scott Dadich,
Caroline Fox, Rachel Gogel
Role: Advertising, Editorial, Digital Design, Motion Design
CD: Scott Dadich,
Caroline Fox, Rachel Gogel
C3 AI is a leading enterprise AI software provider working to accelerate digital transformation. Our team was enlisted to boost the company’s awareness in the public eye, showcasing their expertise among peers and communicating their offerings to potential customers and partners.
As a key design lead, I worked with account and strategy teams to develop far-reaching campaigns spanning print, digital, OOH, and broadcast spots. Through the deployment of several awareness campaigns, a robust editorial practice, and a December 2020 IPO debuting in Times Square, I worked to craft a strong sense of identity for the client as they continue to grow. In addition, I’ve led numerous design efforts to expand C3 AI’s storytelling capabilities, including spearheading motion graphics design for a documentary; illustrating key art for editorial outputs including an original podcast; and establishing visual guidelines and a broader brand vision as the company expands into larger markets and partnerships.
As a key design lead, I worked with account and strategy teams to develop far-reaching campaigns spanning print, digital, OOH, and broadcast spots. Through the deployment of several awareness campaigns, a robust editorial practice, and a December 2020 IPO debuting in Times Square, I worked to craft a strong sense of identity for the client as they continue to grow. In addition, I’ve led numerous design efforts to expand C3 AI’s storytelling capabilities, including spearheading motion graphics design for a documentary; illustrating key art for editorial outputs including an original podcast; and establishing visual guidelines and a broader brand vision as the company expands into larger markets and partnerships.
